There have been quite a lot of reversals in trust and belief in the last 3 decades.
Why should we think more about the lessons learned from these reversals?
When I started in banking in 1976, bank managers were held in high esteem. What do you think of banks and their staff now? Next question, is natural and simple.
A common practice is circulating the email marketing world, that of excluding Non-Openers from our lists. The logic states that since these people have never engaged, they probably never will engage, so we might as well save a few pennies and shave them off the lists. Other benefits come from making this change:
Facebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a "voice." Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success.
With Facebook having over a billion users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users.
Want to connect with customers? Use social media marketing to build your customer base and and share your information with them using social media as an interactive forum.
I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
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