Awesome post here guys on improving your open rate.
I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
Today, the average open rate for an email is 10%. The average click through rate for music is 2.5% (of the emails that are actually opened). With social media becoming the “new email,” it is likely that rates for Facebook event invites are close, if not lower.
People seem to find a new trend in communication and then proceed to saturate it with the same poor tactics that gave them low responses to begin with. Here’s the secret: changing the medium won’t improve conversions, clicks…
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